Analyzed 440 store locations in one of Jiffy Lube’s largest franchisee companies and identified key Hispanic markets and stores that had higher than average Hispanic population penetration. Goal was to increase Hispanic customer base and invoice transactions among Hispanics.

Jiffy Lube Integrated Campaign

– Hispanic market and store analysis for its 440 stores
– Create an integrated campaign using print, radio, digital, OOH and in-store merchandising
– Media strategy, planning, and buying for pilot programs in 2 Hispanic MSAs of Tucson and Austin and individual 4 Latino Opportunity designated Stores