Peacock TV uses Shrek and goes beyond a translation

Peacock TV released a Facebook ad using lines and visuals from Shrek (in English and Spanish) to come up with a unique bilingual and bicultural clip. My initial reaction? It caught my attention, drew a smile and had me sharing it with my friends, bilingual/bicultural...

TRANSLATE THIS TO SPANISH!

“We are interested in reaching the Hispanic market – can you translate these for us?” We get this often by companies who have developed an interest in the booming Hispanic market and feel like the natural first step is to get their English materials and put them in...

How The U.S. Hispanic Market Is Changing This Year

If one thing is clear as we start 2019, it's that America is changing. According to a Claritas report (registration required), in the United States today, there are 131 million multicultural Americans, making up 37.5% of the U.S. population, with Hispanics accounting...

Looking Back. Thinking Ahead.

This was our 1st logo and tagline when we opened in 2003. Since Puente was founded, it’s been our mission to be a bridge to all those seeking to better understand the growing U.S. Hispanic market and the opportunities and rewards of engaging with this enormous segment...

On the Need for Authenticity in Hispanic Marketing

On January 20, 2020, Macmillan published the novel “American Dirt,” by Jeanine Cummins. Battled over by many publishers, it was positioned to be one of the tentpole books of the year. On January 21, Oprah announced it as the selection for her book club. Time magazine...

órale or ayayay

How much do you know about Kansas City’s Hispanic Market? By now you may have heard about our project All Things Latino in Kansas City, an informational booklet about, well, Latinos in Kansas City. At Puente Marketing we’re all about helping our clients engage with...

Mexican Restaurant Favorites : Mis Favoritos

“What’s the best Mexican restaurant in town?” “Where can I go to get authentic Latino food?” “What is your favorite place to get great Mexican food in Kansas City?” I get these questions quite often, and it’s tough to answer. There are a lot of great Latino...