Blue Cross Blue Shield KC

Puente Hispanic Consulting

Conducted quantitative research with the Kansas City Hispanic community to gain a better understanding of their awareness of health, healthcare, and health insurance as well as their awareness of the BCBS of Kansas City brand.

Assisted with establishing a framework and identify for positive message resonance and cultural relevance. Client consultation was needed in preparation for an outreach communication strategy with local organizations serving the Hispanic community.

Puente Hispanic Consulting
Puente Hispanic Consulting
Puente Hispanic Consulting
Puente Hispanic Consulting

Collaboration with general market agency of BCBS of Kansas City

– Hispanic market and population analysis for Blue KC territory
– Create an integrated strategic campaign using print, radio, digital, OOH, website and PR
– Cultural adaptations of general market messages from English to Spanish
– Consultation of location scouting and talent identification for creative development and production
– Translation of collateral and creative materials
– Hispanic market quantitative research


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