THE HISPANIC MARKET IS VIBRANT, GROWING & AsPirational.
Culture matters, more than ever. Knowing what to say and how to say it, whether in English or Spanish, is important. For sure – it needs to be culturally relevant, authentic and engaging.Puente: Your Cultural bridge to the Hispanic customer.
The Hispanic marketplace is alive and thriving —growing faster than the general market. Many businesses and brands have yet to address this promising opportunity. Those who reach out will benefit from cultural insight and guidance as they develop and activate a Hispanic strategy.
Puente is your cultural bridge to the Hispanic opportunity.
Consejos
In Spanish, “consejos” means “advice”. Think of Puente as your source for advice. We can build a respectful, cultural bridge to the vibrant Hispanic market.
Engage Puente to help with assessment, education, and guidance. Of course, we can help you execute where needed. But our focus first is helping you grasp the Hispanic Opportunity from its cultural foundations. From the ground-up “de la tierra“.
Hispanic Market Education
Company Preparedness
HR/Staffing Guidance
Community Engagement
Corporate Partnerships
Customer Relations
The ahora indeX™ pinpoints YOUR hispanic opportunity.
One day in the future, it’ll be obvious that the Hispanic market is core to your business success. Until that day comes, you’ve got AHORA Index™.
AHORA Index, our location-based analytics tool, is rooted in current data layered with Latino cultural insight applied. It helps you identify the Hispanic market potential with your brand and business objectives. We can help you where you are now and where to go next.
Marketing
Let us help you design culturally-rooted marketing and communications programs that will connect you with the Hispanic customer.
Markets Prioritization (AHORA Index)
Consumer Research
B2B & B2C Research
Strategy
Media Planning & Buying
Product Launch
Event Marketing
Creative
Puente can help you create and design culturally relevant messages and creative that meet your business objectives and resonate with the Hispanic consumer.
Messaging
Creative Strategy
Cultural Adaptations
Transcreations
Broadcast Production
Web, Mobile and Social Media
Bilingual Campaigns
CLIENTS
our story
We’d love to tell you our story and our experience helping brands engage with this promising Hispanic market. But, we’d love to hear from you and what you see. What are your challenges and what are your questions? Let’s sit down and talk. Call us at 816-283-8300 or email us at rflores@puentemarketing.com.
FREE Latino Culture booklet
Learn about Latino culture in your market. Review our snapshot of the Kansas City market. You may be surprised by the growing opportunity in this Midwest city … and yours.
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