Ahora Index

Rooted In Data. Refined By Knowledge.


Your Hispanic market is here.
And THERE. And Over There.

The AHORA Index indicates the Hispanic opportunity by location. Rooted in data, the proprietary AHORA algorithm factors in marketing variables specific to your business, by store, by market or by region. Use your AHORA indices to prioritize marketing efforts where the opportunity is greatest “now.”

“We felt like we were missing out on Hispanic customers. We just weren’t sure where to start. With the AHORA Index, we identified and prioritized exactly where to begin our marketing effort.”
Jim Saladin

VP, Marketing, Ferrellgas

“We indexed 63 stores, not merely in terms of Hispanic population density, but also acculturation and household income, and revealed 24 highly promising locations.”

Alicia Weber

Director of Marketing, Westlake ACE Hardware

Schedule An Intro

We’ll show you how we evaluate retail locations, define relevant factors, generate the AHORA Index and share insights that can transform your business.

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