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Our Booklet

All Things Latino in Kansas City We're happy to announce one of our latest projects, All Things Latino in Kansas City. Marketers, businesses, agencies and organizations are increasingly interested in connecting with Hispanics/Latinos. For this reason, we just released our All Things Latino in Kansas City booklet, which is about educating and informing all of [...]

By |2019-06-05T15:52:41+00:00March 11th, 2015|Blog, Culture, Puente Marketing|Comments Off on Our Booklet

Feliz Navidad

A Happy Hispanic Holiday ¡Feliz Navidad! Christmas is in the air, and many of us are sharing our own holiday traditions with one another. Whether you decorate a tree, hang stockings, bake your favorite cookies or simply enjoy time with loved ones, each family that celebrates Christmas partakes in their own traditions. Read on to [...]

By |2019-06-05T15:52:41+00:00December 22nd, 2014|Culture, Puente Marketing|Comments Off on Feliz Navidad

Hispanic Heritage Month

Big Brands Celebrating Hispanic Heritage Month is here! What first begun as a weeklong celebration in 1968 was extended to a full month in 1988 to celebrate the contributions of Hispanics/Latinos to the U.S. Held from September 15  to October 15, big brands are seeing the importance of recognizing this important month and have been [...]

By |2019-06-05T15:52:41+00:00September 15th, 2014|Ad Campaigns, Best Practices, Blog, Culture, Hispanic Heritage Month, Hispanic marketing, Puente Marketing|Comments Off on Hispanic Heritage Month

¡Muy Bien!

Hispanic Marketing Done Right Some brands have fallen short despite great attempts at reaching the growing Hispanic market. Nonetheless, there are many brands that are using culturally relevant tactics to reach Hispanics, and they’ve been proven to be successful! Honey Bunches of Oats Post’s cereal Honey Bunches of Oats turned its attention to the Hispanic [...]

By |2019-06-05T15:52:41+00:00August 7th, 2014|Ad Campaigns, Best Practices, Blog, Culture, Hispanic marketing, Puente Marketing|Comments Off on ¡Muy Bien!

Lost in Translation

Mishaps from English to Spanish In a previous blog, we explained why it’s not enough to simply translate an English campaign directed to the general marketing into Spanish while growing Hispanic-marketing efforts. It’s good to see that brands are starting to reach out this market segment, but the following campaigns (like many currently running) weren’t [...]

By |2019-06-05T15:52:41+00:00July 28th, 2014|Best Practices, Hispanic marketing, Puente Marketing|Comments Off on Lost in Translation

FAQ

Can I just translate this campaign into Spanish? In short, the answer is no. We get this question a lot. It is a common misconception that marketing and advertising materials geared for the general market will work just as well in the Hispanic market. This is where many companies get it wrong. Directly translating a [...]

By |2016-06-21T14:09:28+00:00July 11th, 2014|Best Practices, Blog, Culture, Hispanic marketing, Puente Marketing|Comments Off on FAQ