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Norberto (Rob) Ayala-Flores


After more than a decade managing general market programs for one of the top-ten independent advertising agencies in the country, Rob founded Puente Marketing and Advertising in 2003 to focus on the growing Hispanic market. At Puente, he educates leading companies across the U.S. about the opportunities and challenges of today’s multicultural America. Rob actively shares his time and expertise with charitable entities as well as cultural and educational organizations in the community. He serves on the board at El Centro and the Nelson-Atkins Museum of Art Friends of Art Council.


Jose Huguez

Creative Director

Born in Cuba and raised in Puerto Rico, Jose began his advertising career as a Copywriter and Broadcast Production Manager at Young & Rubicam’s Bravo Group in New York. There, he rose to VP Creative Director on such accounts as AT&T, Lincoln, Novartis and Toys R’Us. He credits his previous Procter & Gamble brand management experience for his insistence that all creative work be strategic and focused on achieving results. A Comparative Literature graduate of Columbia University in New York, Jose is also a screenwriter and children’s book author.


Adrienne Struble

Account Director

Adrienne Struble serves as an Account Director with Puente Marketing, working with a variety of clients and specializing in the non-profit marketing practice.   Born and raised in Lawrence, Kansas, Adrienne returned to her roots when she graduated from the University of Kansas with a Master’s Degree in Social Welfare.  She spent the first part of her career supporting and counseling children and families at a local pediatric hospital.  Following new career interests, Adrienne moved into the marketing field, serving as a social media strategist and ultimately joining the Puente Marketing team. As an Account Director, Adrienne helps introduce and implement innovative, integrated strategies to help brands better connect with consumers of high growth opportunity, with an emphasis on the Hispanic Market.  She also spearheads the Puente Research division, helping clients and communities better understand, direct and deliver strategic efforts.


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Kaley Wagner

Account Executive

Kaley is a Kansas State University alumna with a passion for Hispanic marketing. She is fully bilingual and gained most of her experience with the Hispanic culture after living and studying in Peru. At Puente, she has been instrumental in successfully managing agency resources and leveraging Hispanic consumer insights to deliver targeted solutions to our clients. She is also a community service advocate. 

Michelle Sabala Hagerott

Account Executive

Michelle’s background includes several years working for international and multinational corporations in the areas of international marketing, sales, and treasury.  In her previous roles, she served as a bilingual liaison between the corporate headquarters and overseas affiliates and distributors, and traveled to Latin America and the Caribbean. Michelle holds an MBA from Southern Methodist University and degrees in International Business, Spanish, Russian, and Economics.She has worked extensively within the local Hispanic community as an interpreter, translator, and instructor of U.S. Citizenship and ESOL. In her spare time, she enjoys spending time with her husband Steve and their six young boys.


Veronica Ulreich

Content and Translation Specialist

Veronica has worked in marketing and multicultural business development for over 7 years. She specializes in strategic partnership development and program implementation, from conception to execution. At Puente, Veronica works in creating, translating and reviewing a wide variety of Spanish materials across multiple platforms delivering accurate and culturally relevant messages. She also supports our social media efforts to engage with Hispanic consumers online.

Born and raised in Ecuador, Veronica came to the US in 2008 to complete a Master’s Degree in Business Administration from Rockford University. She also holds a dual Bachelor’s Degree in Marketing and Hospitality Administration from Universidad San Francisco de Quito, a top-rated university in her hometown of Quito, Ecuador. Her prior work experience includes sales, event planning and international student relations.

Veronica lives in the suburbs of Chicago with her husband Greg and their two kids. She is very passionate about raising her kids bilingual/bicultural so their home offers a dual-language environment and they travel often to Ecuador to visit family and friends.