Best Practices

/Best Practices

Hispanic Heritage Month

Big Brands Celebrating Hispanic Heritage Month is here! What first begun as a weeklong celebration in 1968 was extended to a full month in 1988 to celebrate the contributions of Hispanics/Latinos to the U.S. Held from September 15  to October 15, big brands are seeing the importance of recognizing this important month and have been [...]

¡Muy Bien!

Hispanic Marketing Done Right Some brands have fallen short despite great attempts at reaching the growing Hispanic market. Nonetheless, there are many brands that are using culturally relevant tactics to reach Hispanics, and they’ve been proven to be successful! Honey Bunches of Oats Post’s cereal Honey Bunches of Oats turned its attention to the Hispanic [...]

Lost in Translation

Mishaps from English to Spanish In a previous blog, we explained why it’s not enough to simply translate an English campaign directed to the general marketing into Spanish while growing Hispanic-marketing efforts. It’s good to see that brands are starting to reach out this market segment, but the following campaigns (like many currently running) weren’t [...]