The YMCA of Greater Kansas City
Our first client spotlight goes to the YMCA of Greater Kansas City, which has had huge success in engaging with the KC Hispanic community over the past few years.
Research Your Target
Before even beginning to market to a Hispanic audience you must know the ins and outs of your target. What […]
Mishaps from English to Spanish
In a previous blog, we explained why it’s not enough to simply translate an English campaign directed to the general marketing into Spanish while growing Hispanic-marketing efforts. It’s good to see that brands are starting to reach out this market segment, but the following campaigns (like many currently running) weren’t as […]
Can I just translate this campaign into Spanish?
In short, the answer is no. We get this question a lot. It is a common misconception that marketing and advertising materials geared for the general market will work just as well in the Hispanic market. This is where many companies get it wrong. Directly translating a strategic […]