Recent Tweets


Rob

About Norberto Ayala-Flores

This author has not yet filled in any details.
So far Norberto Ayala-Flores has created 14 blog entries.

Hispanic Business

The Growth in the U.S.
By now, you may already know that the Hispanic purchasing power in the United States has reached $1.3 trillion annually. Without a doubt, the Hispanic consumer is a coveted consumer group. But the Hispanic business owner, which is estimated to number 3.2 million strong and growing, is just as important—their receipts […]

By |October 22nd, 2014|Blog|0 Comments

Hispanic Heritage Month

Big Brands Celebrating
Hispanic Heritage Month is here! What first begun as a weeklong celebration in 1968 was extended to a full month in 1988 to celebrate the contributions of Hispanics/Latinos to the U.S. Held from September 15  to October 15, big brands are seeing the importance of recognizing this important month and have been working […]

Hispanic Heritage Month

History & Facts
Hispanic Heritage Month is approaching! From September 15 through October 15, Hispanics across the United States will share in a full month of festivities to celebrate their rich histories, cultures and contributions to society.
History
So why does Hispanic Heritage Month begin on September 15 every year? In 1821, five different Latin American countries gained […]

By |September 3rd, 2014|Blog, Culture|0 Comments

¡Muy Bien!

Hispanic Marketing Done Right
Some brands have fallen short despite great attempts at reaching the growing Hispanic market. Nonetheless, there are many brands that are using culturally relevant tactics to reach Hispanics, and they’ve been proven to be successful!
Honey Bunches of Oats
Post’s cereal Honey Bunches of Oats turned its attention to the Hispanic market in hopes […]

Lost in Translation

Mishaps from English to Spanish
In a previous blog, we explained why it’s not enough to simply translate an English campaign directed to the general marketing into Spanish while growing Hispanic-marketing efforts. It’s good to see that brands are starting to reach out this market segment, but the following campaigns (like many currently running) weren’t as […]

Scaling the Market

AHAA! In late May, Puente was lucky to attend a webinar hosted by AHAA, The Association of Hispanic Advertising Agencies. In this informative webinar, we found that new research shows that Upscale Hispanics are a strong economic force that continues to grow. According to AHAA, 15 million homes fit into this market segment. Upscale Hispanics are […]