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Norberto (Rob) Ayala-Flores


After more than a decade managing general market programs for one of the top-ten independent advertising agencies in the country, Rob founded Puente Marketing and Advertising in 2003 to focus on the growing Hispanic market. At Puente, he educates leading companies across the U.S. about the opportunities and challenges of today’s multicultural America. Rob actively shares his time and expertise with charitable entities as well as cultural and educational organizations in the community. He serves on the board at El Centro and the Nelson-Atkins Museum of Art Friends of Art Council.

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Kaley Wagner

Account Director

Kaley is a Kansas State University alumna with a passion for Hispanic marketing. She is fully bilingual and gained most of her experience with the Hispanic culture after living and studying in Peru. At Puente, she has been instrumental in successfully managing all agency resources and leveraging Hispanic consumer insights to deliver targeted solutions to our clients. She is a community service advocate, diligently serving organizations for children, such as Urban Scholastic Center in Kansas City. 


Ezequiel Braier

Art Director

Ezequiel is an award-winning Argentine designer who has worked with top agencies such as Ogilvy, LatinWorks and Global Hue in Mexico, Argentina and the United States. In 2011 he founded his own advertising agency MUCHO in Buenos Aires. His work includes campaigns for Coca-Cola, Unilever, Unicef, Volkswagen, Evenflo, Budweister, The History Channel, Domino’s Pizza and Verizon.


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Yamelly Osorio-Weida

Brand Strategist

Yamelly is a brand expert born and raised in Latin America. Passionate about travel, cultures and people, this Venezuelan-American marketer combines her marketing and advertising education with her unique instinct in distilling the purest brand personality and essence in order to resonate with the target audience. This skill has been the foundation for award-winning communication strategies in which Yamelly has participated during her more than 15-year career for brands such as Lucky Strike, Cargill, FedEx, VISA, Hallmark, Sprint-Nextel and YMCA.



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Juan Hernandez

Business Strategist

With more than 25 years of comprehensive experience directing and evaluating strategic business development and marketing activities, Juan has extensive experience within a wide range of industries including: integrated supply chain and international transportation solutions, advertising and marketing for healthcare & medical devices, hotels and resorts, technology services & products and multiple other B2B & B2C offerings. Specializing in the US, Caribbean and Latin American markets, his extensive experience in marketing and sales, agency operations and overall project management ensures clients’ business objectives are always well-represented and complemented by a seasoned professional.


His experience includes projects with industry leaders including: Johnson & Johnson Companies (Cordis, Codman, DePuy, Janssen, Ethicon), Hilton Worldwide, W. L. Gore and Associates, Bard Davol, Inc., Edwards Lifesciences, Pentax Medical, United Parcel Service, Crowley Maritime, King Ocean Services, SONY BPLA, Amadeus, Zebra Technologies.


Monica Obando

Senior Art Director

Monica is a multicultural design professional with a deep interest in enabling people to connect through elegant design and compelling emotional content. She studied Graphic Design in Venezuela and moved to Philadelphia, PA, where she received a Bachelor of Fine Arts at the Tyler School of Art at Temple University. Monica has nine years of experience working in the social expressions industry, conceptualizing and designing product in both 2D and 3D formats with expertise in trend exploration, market evaluation and bilingual consumer insights with new product offerings. She specializes in brand development, print design, layout and consulting.