Recent Tweets


Hispanic marketing

Hispanic Millennials

A Growing Influence
The term millennial, a member of Generation Y, characterizes someone born between the early 1980s and late 1990s. Described as confident, self-expressive and open to change, millennials are creating their own unique identity for themselves. Yet their identity, distinctive as it may be, is helping shape American culture as well. Millennials are more […]

By |January 27th, 2015|Blog, Hispanic marketing, Target Markets|0 Comments

Client Spotlight

The YMCA of Greater Kansas City
Our first client spotlight goes to the YMCA of Greater Kansas City, which has had huge success in engaging with the KC Hispanic community over the past few years.
Research Your Target
Before even beginning to market to a Hispanic audience you must know the ins and outs of your target. What […]

Hispanic Heritage Month

Big Brands Celebrating
Hispanic Heritage Month is here! What first begun as a weeklong celebration in 1968 was extended to a full month in 1988 to celebrate the contributions of Hispanics/Latinos to the U.S. Held from September 15  to October 15, big brands are seeing the importance of recognizing this important month and have been working […]

¡Muy Bien!

Hispanic Marketing Done Right
Some brands have fallen short despite great attempts at reaching the growing Hispanic market. Nonetheless, there are many brands that are using culturally relevant tactics to reach Hispanics, and they’ve been proven to be successful!
Honey Bunches of Oats
Post’s cereal Honey Bunches of Oats turned its attention to the Hispanic market in hopes […]

Lost in Translation

Mishaps from English to Spanish
In a previous blog, we explained why it’s not enough to simply translate an English campaign directed to the general marketing into Spanish while growing Hispanic-marketing efforts. It’s good to see that brands are starting to reach out this market segment, but the following campaigns (like many currently running) weren’t as […]

Scaling the Market

AHAA! In late May, Puente was lucky to attend a webinar hosted by AHAA, The Association of Hispanic Advertising Agencies. In this informative webinar, we found that new research shows that Upscale Hispanics are a strong economic force that continues to grow. According to AHAA, 15 million homes fit into this market segment. Upscale Hispanics are […]